Overall Strategy

MoonBoost partnered with Treasure Data to transform their social media into a strategic asset—driving not just awareness, but influence, buyer alignment, and pipeline visibility. Led by Tiana Noveen, the social strategy prioritized executive thought leadership, content innovation, and community engagement to position Treasure Data as the most engaged Customer Data Platform (CDP) on LinkedIn.

Key Achievements

Engagement Rate: +205% increase (from 2.5% to 6.8%)

Follower Growth: 33.3K → 39.6K (+19%)

Instagram Growth: 479 → 4.5K followers (+842%)

Newsletter Subscribers: 0 → 3,599 (launched during partnership)

LinkedIn Results

TOP 3 POSTS BY ENGAGEMENT

Total Growth: Increased from 33.3K to 39.6K (19% growth).

22%

15.8k

Interactions: Posts that consistently exceeded benchmark engagement

Traffic Driver: Social became a top referral source to the website

⬆

  • Reading Reflections: 37% engagement

  • CDP World Recap: 30% engagement

  • Highlighting People: 29% engagement

Instagram Results

TOP 3 POSTS BY IMPRESSIONS

Total Growth: 479 → 4.5K followers

842%

Reels & Short-Form: Drove exponential visibility and new audience growth

⬆

  • CDP World Keynote: 10K

  • International Women’s Day: 9K

  • Employee Highlights: 8K

Personal & Authentic Engagement

Focused on authentic leadership content from Kaz, Mark, Karl, Aysha, Andy, Kim, and Bongkot

  • 50+ executive-led posts crafted to scale leadership presence

  • Campaigns that led to:

    • 600+ new followers from just one CMO-led post

    • Avg 30+ engagements per executive piece

Major traction across key events (Gartner MQ, CDP World, IWD)

Impact Highlights

Gartner Magic Quadrant Campaign

  • 56+ community mentions

  • 713 new followers during launch week

  • Boosted strategic perception in analyst ecosystem

Integrated Social Media Strategy

  • Shifted from organic-only to paid-retargeting lifecycle

  • CDP World recap content tested across YouTube Shorts, Instagram, and Facebook

  • Organic wins used to amplify effectiveness of paid

Employee Advocacy as Sales Enablement

  • 224 employees shared 352+ posts

  • 32.2K referral clicks

  • 21 form fills + 1 strategic opportunity sourced via advocacy

  • Clear impact on sales cycle conversations

Why It Mattered

  • 40% of followers = VP+ decision-makers

  • Engagement rate = 2.2X industry avg (8.5%)

  • Competitive benchmark wins: Despite fewer followers, outperformed Tealium and Segment in engagement

  • Social as a pipeline driver: LinkedIn became a warm entry point for sales conversations and credibility-building


The Conclusion

MoonBoost’s partnership with Treasure Data turned a standard social program into a business-growth engine. By combining high-impact content, thought leadership, and strategic distribution, we didn’t just grow metrics—we built momentum that influenced buyers, analysts, and future customers.

Content created in partnership with the Treasure Data team, 2023–2025