Moonboost X Treasure Data
Overall Strategy
Transforming Treasure Data’s social media landscape through strategic engagement and growth initiatives, MoonBoost Marketing led by Tiana Noveen successfully enhanced brand visibility and community engagement.
Key Achievement
Engagement Rate: Improved from 2.5% to 6.8% (205% increase in engagements).
Follower Growth: Increased from 33.3K to 39.6K (19% growth).
Instagram Results
482%
growth
Engagement
Increase
Market
comparison
Follower Explosion Increased from 779 to 4.5K.
Significant rise in interactions through visual content.
Surpassing competitors by actively leveraging reels and shorts.
TOP 3 POSTS BY IMPRESSIONS
1. CDP World Keynote Recap: 10K impressions
2. International Women’s Day: 9K impressions
3. Highlighting people: 8K impressions
LinkedIn Results
22%
growth
15.8k
interactions
Traffic
driver
1. Reading reflections: 37% engagement
2. CDPWorld 2023 recap: 30% engagement
3. Highlighting people: 29% engagement
Follower Growth Increased from 33.3K to 39.6K (19% growth).
Engagement Wins Achieved 15.8K total interactions
Traffic Catalyst Proven driver of website traffic.
TOP 3 POSTS BY ENGAGEMENT
Instagram: Significant rise in followers and engagement through visual storytelling.
LinkedIn: Primary platform for professional engagement and traffic driving.
Personal & Authentic Engagement
Posts that shared personal stories or highlighted user testimonials garnered high engagement.
Highlighting Major Events & Achievements
Content related to significant company events attracted substantial attention and impressions.
IMPACTFUL EXECUTIVE ENGAGEMENT
Leadership Engagement: Collaborated with executives Kaz, Mark, Karl, Aysha, Andy Orr, Kim, and Bongkot on major initiatives.
Thoughtful Leadership: Delivered over 50 impactful posts, enhancing executive visibility and engagement.
Campaign Highlights:
• Treasure Data CMO’s Leadership Expansion: Generated 600+ new followers, averaging 30 engagements per post.
• International Women’s Day: Launched a successful campaign celebrating female executives, yielding: - Interactions: 1,636 (542% increase) - Impressions: 10.7K more (107% increase) - New Followers: 73
IMPACT & GROWTH ANALYSIS
Gartner Magic Quadrant Campaign
Content Reach: Generated 56 community mentions.
Social Growth: Increased LinkedIn followers by 713 (11% increase).
Strategic Impact: Boosted visibility and credibility in the industry.
Integrated Social Media Strategy
Content Lifecycle: Transitioned from organic posts to paid campaigns after building initial traction.
Content Testing: Expanded testing of CDP World videos as vertical content on YouTube Shorts, Instagram, and Facebook Reels.
Amplified Impact: Leveraged initial organic engagement to enhance the effectiveness of paid promotions.
Leveraging Employee Networks
Active Participation: 224 employees shared 352 pieces of content.
Content Impact: Generated 32.2K clicks back to Treasure Data.
Pipeline Contributions: Resulted in 21 form completions and a significant opportunity with AIT Worldwide Logistics.
The Conclusion
The collaboration between Treasure Data and MoonBoost Marketing has not only transformed Treasure Data’s social media presence but also validated the effectiveness of a data-driven, community-focused strategy. The significant growth in followers and engagement, along with the successful integration of organic and paid social strategies, has solidified Treasure Data’s position as a leader in the customer data platform industry.