Moonboost X Wealth Management
Overall Strategy
Our strategy and content pillars have proven effective, particularly in engaging Kris' target audience: women and C-suite professionals. This precision in audience targeting is evidenced by the high engagement and growth metrics across platforms.
Key Achievement
Branding Brilliance: Crafted a distinct brand identity for Wealth Movement with Kris, focusing on a professional and visually appealing brand story.
Content & Engagement Strategy: Established a consistent and impactful posting schedule on social platforms, prioritizing quality and community interaction.
Brand Narration: Developed a compelling brand narrative that effectively communicates Kris' unique ethos and value proposition.
Instagram Results
Niche
targeting
951
engagemnets
81
new followers
Follower Explosion Increased from 779 to 4.5K.
Significant rise in interactions through visual content.
Surpassing competitors by actively leveraging reels and shorts.
Instagram showcased strong niche targeting capabilities, especially with content tailored to widows, emphasizing the importance of engaging, personalized content.
LinkedIn Results
20,523+
impressions
486
impressions
516
new followers
LinkedIn excelled with personalized content, significantly outperforming generic posts.
across key posts, demonstrating broad reach.
indicating high levels of audience interaction.
reflecting growing interest in the Wealth Movement brand.
Digital Initiatives: Launched targeted text campaigns and introduced a 'Book Now' button on Instagram, enhancing user engagement and simplifying the booking process.
Content Shoot: Conducted a content shoot to secure a collection of engaging visuals for future marketing activities.
Metrics of Success: Significant increases in engagement, follower growth, and overall brand visibility.
Personalized Content
Custom-themed posts, such as those featuring jerky, significantly enhanced audience engagement, underscoring the value of adding a personal touch.
Niche Targeting
Widow-focused content emerged as most engaging, highlighting the effectiveness of targeted content strategies.
MAVEN VS. WEALTH MOVEMENT
TOP 5 POSTS BY IMPRESSION
TOP 5 POSTS BY ENGAGEMENT
Audience Reach
Wealth MVMT's strategy of personalization and niche targeting, particularly towards women and C-suite professionals, has achieved more precise and impactful audience engagement than broader or less targeted approaches.
Content Strategy
The personalized, niche-focused approach has distinguished Wealth MVMT, making its content more relevant and engaging for its target audience compared to more generic strategies.
The Conclusion
The collaboration between Kris and MoonBoost has not only solidified the Wealth Movement brand's presence but also validated the effectiveness of personalized, niche-focused marketing strategies in connecting with specific audience segments. Targeting women and C-suite professionals with tailored content has set a new standard for engagement, showcasing the power of strategic content pillars in achieving marketing objectives.