Moonboost X Trim Fitness

 Objective

To position Trim Fitness Studio as a leading provider of Lagree and Versa Climber fitness methods in Orange County, fostering a strong sense of community and authenticity while promoting holistic well-being.

1 . BRAND STORY & IDENTITY

Background: Trim Fitness Studio was born from a passion for Lagree and Versa Climber methods, rooted in the founder's personal fitness journey. Our mission is to create a welcoming and supportive environment where fitness meets community. Join the #TrimTribe and experience the difference at our Costa Mesa, Lake Forest, and Brea locations.

CORE VALUES

1. COMMUNITY Fostering a strong sense of belonging and support within the #TrimTribe.

2. AUTHENTICITY Upholding honesty and genuineness in all interactions and communications.

3. APPROACHABILITY Making the brand look and feel approachable to all members of the community.

TAGLINES

“ Eevating Trim Fitness Studio: Empowering Everyday Wellness ”

“ Vitality in Daily Life: Empowering Everyday Wellness with Trim Fitness Studio ”

2. SOCIAL MEDIA BIO

💚 OC’s premier Lagree + Versa Climber Fitness Studios

💚 Where fitness meets community

💚 Join the #TrimTribe

📍 COSTA MESA | LAKE FOREST | BREA 👇View Schedule & Book here

[linktr.ee/trimfitness](linktr.ee/trimfitness)

3. CORE CONTENT PILLARS

Wellness Education

Enlightening the community on the benefits of Lagree and Versa Climber methods, including education on Lagree methodology and the Magic 8 principles.

Community Engagement

Building a strong, supportive #TrimTribe community both online and offline.

Authentic Testimonials

Amplifying real stories from our dedicated members to inspire others.

High-Quality Content Production

Delivering visually compelling and brand-cohesive content to showcase our unique offerings.

Weekly Content Pillars

Fostering engagement through thematic weekly content pillars, highlighting different aspects of fitness and community spirit.

4 . WEEKLY CONTENT PILLARS & STRATEGY

Movement Mondays: Dive into the Lagree Method with our weekly pose alignment breakdowns, exploring the magic behind each move.
Teacher Tuesdays: Meet the Masters! Our instructors take over to share their stories, insights, and tips for getting the most out of your workouts.
Wellness Wednesdays: Nourish your mind, body, and soul with our favorite recipes, inspiring quotes, and self-care rituals.
Trim Tribe Thursdays: Celebrate community and connection with highlights from our #TrimTribe, featuring member spotlights, group activities, and shared success stories.
Fitness Fun Fridays: Embark on a journey of Lagree exploration! Join our master instructors as they guide you through the principles and techniques that make Lagree fitness so unique and effective.

5. ENGAGEMENT STRATEGY

Utilize custom hashtags like #TrimTribe for real-time updates and community engagement.
Regularly share educational blog posts and collaborate with influencers, echoing the Lagree Magic 8 principles.
Implement teaser emails and subscriber-exclusive offers on social media to promote consistency.
Forge partnerships with wellness platforms for broader reach.
Encourage audience interaction through contests, polls, and community countdowns.
Targeted teaser ads to build curiosity and anticipation.